topics include Employer Branding
Another debate on LinkedIn recently asked the question ‘What is the difference between internal branding and employer branding?’
20 or more years after the concept of the Employer Brand was launched (although the principles have been in existence much longer) there is still considerable confusion about precisely what it means. One of the first definitions was 'Anything and everything that impacts on existing, potential and past employers'. This certainly captures the true breadth and depth of the subject.
topics include EVP
On LinkedIn the other day there was an interesting thread in response to the question ‘Is an EVP the same as a USP?’
One of the perennial problems with the Employer Brand as a concept is that, over the years, it has had additional marketing-related principles bolted on to it which do not always fit precisely.
topics include Recruitment Marketing; Awards;
I was invited to the CIPD Recruitment Marketing awards a week or two ago, having been one of the judges in the first cull of entries.
It was a very different type of event from previous Guardian-run affairs, but a creditable first effort for the CIPD/People Management partnership. Was it just me, or did the Connaught Rooms lend it a feeling of 1970's Harrogate?
topics include Research
We've been reviewing online research suppliers over the last few months. There are many options out there, but few that combine comparative ease of programming, broad ranging analysis and reporting options, fool-proof technical support and data security and, of course, cost-effectiveness.
I think it inappropriate to mention specific products. But I am astonished at how many organisations use free survey tools downloaded from the web.
Admittedly some of these are very good at doing the job. I used one very successfully many years ago.
topics include Employer Branding, PR
There was an article in Personnel Today in May which featured a variety of views on how much the current ecological disaster might affect BP's employer brand in the future.
To summarise, the opinions ranged from:' blaming the problem on suppliers makes BP look rather pathetic and undermines its values', through to 'it will all blow over soon and there are plenty of people queuing up for jobs'.
topics include Communication, Employer Branding, EVP Development
As part of the research we undertake for our clients we carefully review the web-sites of organisations in a wide variety of sectors. Whilst the careers site is obviously a key focus, we also consider at all aspects of the on-line information that is available to an inquisitive existing or potential employee.
One thing that has struck me over the years and continues to do so is that comparatively few organisations, even those who are investing heavily in their online communications and brand building, make a single, clear statement of their intent as an employer.
topics include CSR, Diversity, Employer Branding, EVP Development
Providing an accurate and balanced take on a competitor employer's existing EVP is a comparatively time consuming exercise involving a wide range of information sources.
Recently, however, one corporate document has become increasingly significant in bringing together a number of elements that help define an organisation's EVP as well as providing some independent measurement and validation - the corporate Sustainability Report.
topics include Communications, Employer Brand, EVP Development
One of the areas of our work that is proving extremely popular is the analysis and reporting of the EVP's of key competitors for talent.
Many organisations find it very useful when determining or fine-tuning their own EVP to be able to compare their proposition with that of the organisations they are most likely to be competing with for potential employees.
topics include Awards, Employer Branding, Peer Group News
We were delighted to pick up the Best Employer Brand Award for Merck Serono at this year's CIPD Guardian Recruitment Marketing Awards. And with ThirtyThree also winning Best Recruitment Literature for Burges Salmon and nominated in the Innovation and Employer Brand for PwC and Liverpool Victoria it was a good night all round.
The category sponsor for Best Employer Brand is the CIPD, who describe the importance of this particular award as follows:-
topics include Awards, Events and Sponsorship, ThirtyThree
It was another fantastic night for ThirtyThree clients at the 2009 Target Graduate Recruitment Awards which took place at The Grosvenor House in May.