topics include Communication, Employer Branding, EVP Development
As part of the research we undertake for our clients we carefully review the web-sites of organisations in a wide variety of sectors. Whilst the careers site is obviously a key focus, we also consider at all aspects of the on-line information that is available to an inquisitive existing or potential employee.
One thing that has struck me over the years and continues to do so is that comparatively few organisations, even those who are investing heavily in their online communications and brand building, make a single, clear statement of their intent as an employer.
topics include CSR, Diversity, Employer Branding, EVP Development
Providing an accurate and balanced take on a competitor employer's existing EVP is a comparatively time consuming exercise involving a wide range of information sources.
Recently, however, one corporate document has become increasingly significant in bringing together a number of elements that help define an organisation's EVP as well as providing some independent measurement and validation - the corporate Sustainability Report.
topics include Communications, Employer Brand, EVP Development
One of the areas of our work that is proving extremely popular is the analysis and reporting of the EVP's of key competitors for talent.
Many organisations find it very useful when determining or fine-tuning their own EVP to be able to compare their proposition with that of the organisations they are most likely to be competing with for potential employees.
topics include EVP Development, Peer Group Views
With the wide recognition that a strong and compelling EVP is significant in the attraction and retention of talent, there is an increasing amount of dismay in evidence amongst HR professionals at what is seemingly required of them - and a myriad of other people to be able to articulate that EVP. The £ signs flash alarmingly – and with little slush in the budget, it’s all too easy to put it on the back burner.