Project Types: Employer Branding
Client: RBS
Following the acquisition of ABN AMRO by RBS, we were asked to undertake a brand integration exercise, the objective of which was to determine precisely how to articulate the established, acknowledged RBS employer brand from the UK into the Netherlands. This involved researching the perceptions and motivations of RBS/ABN AMRO employees and key target employees in Amsterdam. more
Project Types: Employer Branding
Client: Hess
During the Spring of 2008 Hess, a global oil company, broke with its traditional recruitment methods and ran a high profile direct attraction campaign across a range of press and online media, targeting Engineers and geo-physicists of a variety of levels across the globe. Initial response and subsequent candidate management was handled through a retained specialist recruitment company, which presented an excellent opportunity for Peer Group to source information from the candidate base on behalf of Hess, to get a clear indication of the level of awareness and enthusiasm that existed for the organisation. more
Project Types: Employer Branding
Client: Hess
As part of a wider global Employer branding project we conducted a review of all relevant communications emanating from Hess across the world. The main objective was to look at the consistency and appropriateness of design and tone of voice, as well as identifying the most frequently used themes and messages. more