Project Types: EVP Development
Client:
International construction world leader Bechtel had previously conducted a considerable amount of research amongst existing employees globally. We were asked to develop a research and development program In order to ensure that the data was still valid and to gather some more pertinent information for the development of an entirely new communications approach. more
Project Types: EVP Development
Client:
For the past two years we have carried out an extensive programme of research and reporting on behalf of Holcim, one of the world’s largest cement manufacturers with global headquarters in Switzerland. more
Project Types: EVP Development
Client: Merck Serono
Encapsulating the employer brand of a newly founded organisation is quite a challenge – particularly in the early days of its evolution. Merck Serono came into being in January 2007 when Merck KGaA, a German chemical and pharmaceuticals group, acquired Serono, a Swiss biotech company, creating a new pharmaceuticals division within the Group. By November of 2007 the integration was complete and the company needed to raise its profile in the employment marketplace across Europe and beyond. more
Project Types: EVP Development
Client: PricewaterhouseCoopers
This project was implemented during the autumn of 2006 when PwC’s growth focus was on the Emerging Markets of Eastern Europe – 23 countries were coming on stream quickly across the region and all were focused on recruiting graduates and experienced professionals of the highest quality. The key objective was to identify a compelling EVP for PwC across the region, part of which required us to consider the potential relevance of the messaging being utilised at that time across the UK. more
Project Types: EVP Development
Client: Hess
Part of the objective of developing a global Employer Value Proposition for Hess was to enhance its potential to recruit and retain in the highly competitive oil industry employment market. As one of a number of research strands we were commissioned to undertake a review of the EVP and relevant communications of ten key competitors for talent. more