topics include Employee Engagement, Employer Branding
We took part in the Employee Engagement and Employer Branding 2010 conference in London last week. It was well attended by interested people from many significant organisations across Europe and featured some very interesting case histories.
topics include Employer Branding
All too often employer branding is seen as a one-off exercise that has to be completed by a specific, although not necessarily related, date in the diary. Once the initial process of defining, articulating and communicating the Employer Value Proposition is complete, the box is ticked, the project team disburses to focus on the next item on the agenda and the employer brand is left to its own devices – often for far, far longer than another year.
topics include Employer Branding
Another debate on LinkedIn recently asked the question ‘What is the difference between internal branding and employer branding?’
20 or more years after the concept of the Employer Brand was launched (although the principles have been in existence much longer) there is still considerable confusion about precisely what it means. One of the first definitions was 'Anything and everything that impacts on existing, potential and past employers'. This certainly captures the true breadth and depth of the subject.
topics include Employer Branding, PR
There was an article in Personnel Today in May which featured a variety of views on how much the current ecological disaster might affect BP's employer brand in the future.
To summarise, the opinions ranged from:' blaming the problem on suppliers makes BP look rather pathetic and undermines its values', through to 'it will all blow over soon and there are plenty of people queuing up for jobs'.
topics include Communication, Employer Branding, EVP Development
As part of the research we undertake for our clients we carefully review the web-sites of organisations in a wide variety of sectors. Whilst the careers site is obviously a key focus, we also consider at all aspects of the on-line information that is available to an inquisitive existing or potential employee.
One thing that has struck me over the years and continues to do so is that comparatively few organisations, even those who are investing heavily in their online communications and brand building, make a single, clear statement of their intent as an employer.
topics include CSR, Diversity, Employer Branding, EVP Development
Providing an accurate and balanced take on a competitor employer's existing EVP is a comparatively time consuming exercise involving a wide range of information sources.
Recently, however, one corporate document has become increasingly significant in bringing together a number of elements that help define an organisation's EVP as well as providing some independent measurement and validation - the corporate Sustainability Report.
topics include Awards, Employer Branding, Peer Group News
We were delighted to pick up the Best Employer Brand Award for Merck Serono at this year's CIPD Guardian Recruitment Marketing Awards. And with ThirtyThree also winning Best Recruitment Literature for Burges Salmon and nominated in the Innovation and Employer Brand for PwC and Liverpool Victoria it was a good night all round.
The category sponsor for Best Employer Brand is the CIPD, who describe the importance of this particular award as follows:-
topics include Employer Branding, Gen Y, Peer Group Views
Along with many other organisations, Peer Group has an avid interest in the effects and implications of what is generally identified as ‘Generation Y', about which an enormous amount continues to be written and many thoughts and suggestions expounded, typically focusing on their known and anticipated behaviours, their attitudes and the identified implications of having them in the workplace over the next 15 or so years.