Project Types: Employer Branding
During the Spring of 2008 Hess, a global oil company, broke with its traditional recruitment methods and ran a high profile direct attraction campaign across a range of press and online media, targeting Engineers and geo-physicists of a variety of levels across the globe. Initial response and subsequent candidate management was handled through a retained specialist recruitment company, which presented an excellent opportunity for Peer Group to source information from the candidate base on behalf of Hess, to get a clear indication of the level of awareness and enthusiasm that existed for the organisation. more
Project Types: Employer Branding
As part of a wider global Employer branding project we conducted a review of all relevant communications emanating from Hess across the world. The main objective was to look at the consistency and appropriateness of design and tone of voice, as well as identifying the most frequently used themes and messages. more
Project Types: EVP Development
Part of the objective of developing a global Employer Value Proposition for Hess was to enhance its potential to recruit and retain in the highly competitive oil industry employment market. As one of a number of research strands we were commissioned to undertake a review of the EVP and relevant communications of ten key competitors for talent. more