Project Types: EVP Development
Encapsulating the employer brand of a newly founded organisation is quite a challenge – particularly in the early days of its evolution. Merck Serono came into being in January 2007 when Merck KGaA, a German chemical and pharmaceuticals group, acquired Serono, a Swiss biotech company, creating a new pharmaceuticals division within the Group. By November of 2007 the integration was complete and the company needed to raise its profile in the employment marketplace across Europe and beyond. more