Project Types: EVP Development
This project was implemented during the autumn of 2006 when PwC’s growth focus was on the Emerging Markets of Eastern Europe – 23 countries were coming on stream quickly across the region and all were focused on recruiting graduates and experienced professionals of the highest quality. The key objective was to identify a compelling EVP for PwC across the region, part of which required us to consider the potential relevance of the messaging being utilised at that time across the UK. more