Jo is a Chartered Marketeer, with the CIM Diploma in International Marketing. After graduating, Jo began her career in the employment communications sector where the last 15 years has been spent working with some of the industry’s leading agencies. As Sales & Marketing Director for Barkers, Jo was responsible for the project management of the biggest employer brand launch the industry had seen (for Cable & Wireless Communications). In her marketing capacity, Jo led the total rebrand of the agency and project directed the only industry website ever to win a CIPD (Best Website – CIPD Recruitment Marketing Awards 2000).
Jo left Barkers in 2000, and along with Nick was a founder member of the team that launched Work Communications. After a six year stint with Work, developing business for clients such as Accenture, Central Office of Information, Ford Motor Company, Nationwide Building Society and SAP, Jo moved to aia, and worked on successful bids for new clients including Metropolitan Police and LOCOG 2012. Jo joined Peer Group in 2008.