topics include Awards, Employer Branding, Peer Group News
We were delighted to pick up the Best Employer Brand Award for Merck Serono at this year's CIPD Guardian Recruitment Marketing Awards. And with ThirtyThree also winning Best Recruitment Literature for Burges Salmon and nominated in the Innovation and Employer Brand for PwC and Liverpool Victoria it was a good night all round.
The category sponsor for Best Employer Brand is the CIPD, who describe the importance of this particular award as follows:-
"An inspired and well-executed employer brand strategy can make a dramatic difference to an employer's recruitment and retention outcomes. While the purpose of these awards is to recognise recruitment marketing excellence, developing an effective employer brand has unique challenges and demands which go beyond those faced by clients and their partner agencies in many of the other categories".
Judges looked for evidence of three key achievements:
•that the employer brand has been built "inside out"
•the linkages between HR and marketing (or corporate communications) have been made to ensure the employer brand resonates with an organisation's overall brand positioning
•executional flair and creative thinking have been demonstrated in communicating the brand proposition and its values to audiences internally and externally.
Click here see the work, or see our case study in Clients.