topics include Employer Brand
Isn’t it interesting how those in the know head for the fringe?
A very short amount of time pondering this one prompted me to realise that it is because there is a strong chance of witnessing sparkling originality, thought-provoking wit, imaginative and challenging ideas, material that makes you think and concepts that demand curiosity and challenge pre-conceptions. In short, the things that keep the spark of interest burning brightly.
There is nothing remotely interesting about ‘Me too.’ It might be comfortably reassuring; it might well have its place. But it doesn’t stimulate, it doesn’t inspire and it doesn’t encourage the belief that one’s personal contribution will count for much.
So don’t hitch yourself to the Employer Brandwagon; the idea is to differentiate, not to fall in line with the rest.