topics include Employer Brand
The more projects related to the employer brand that we encounter, the more we recognise how vital it is to establish, at the very outset, exactly what it is that the client really wants – and thinks they are going to get from such an exercise. ‘…so what’s so odd about that?’, and ‘I should hope you do’ you may well be saying. HR professionals who have either been tasked with, or elected to undertake the ‘employer branding project’ are increasingly aware of what it really means in terms of scale, timeframe, issues arising as a direct result of it (if you’re looking for a good way to air your dirty laundry, this is certainly it, regardless of the optimistic objectives of the exercise), not to mention cost, resource and ongoing dedication. The belief still lingers in some quarters however, possibly encouraged by ever-eager advertising agencies keen to produce award-winning creative work, that you can buy it by the metre and it is little more than a campaign of candidate attraction materials, usually revolving around an obligatory strapline.
We have to precise and straightforward on what we mean by ‘Employer Brand’ and we must certainly stop turning the phrase into a verb. It is not something you ‘do’. A lot has been, and continues to be, written about it (increasingly by people who focus their energies on talking about it rather than delivering against it, because they now realise just what an undertaking it is), and it is still the ‘global flavour of the month’ with regard to differentiating one organisation from another in the ‘employer of choice’ stakes. Sharing the stage with the employer brand are the ‘employer reputation’, the ‘employer value proposition’ the ‘employee value proposition’ and, of course, everything to do with ‘employee engagement’. (Incidentally, some people actually don’t want to actively ‘engage’, they just want to go to work, do a reasonably good job, enjoy it most of the time, and then go home to do the things that really float their boat. There’s arguably nothing wrong in that.) Frequently, these 21st century terms are all jumbled up together, terminology is littered throughout conversation, phrases and words are used indiscriminately, but overall, almost every organisation wants some of it. The funny thing is, every organisation has an employer brand already….the problem is that many haven’t recognised what it is or how important it is, and many haven’t the first idea of how to articulate it.
topics include Awards, OneAgent
Sydney and Brisbane based recruitment communications agency ReAgent is celebrating a little more than its first birthday this year having scooped three awards at the prestigious 2008 Fairfax Employment Marketing Awards. Click here to see the full article.
topics include Awards, ThirtyThree
Recruitment and employee communications specialists ThirtyThree Limited will have to make room on their glittering trophy wall after taking top honours in four categories at the annual Recruitment Business Awards. Click here to see the full article.
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