Reports & Publications

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Employer Brand Bulletin - Spring 2009

Issue 2 of the Quarterly Employer Brand Bulletin takes a look at the global picture, with articles on India, the European Graduate Market, a report on global employer brand emerging trends and international employer brand and attraction case studies from Merck Serono and Bechtel.

by Jo Brickell, posted 11 March 2009

download (pdf 1,785k)

Expert Witness Interview - Brett Minchington MBA

Brett Minchington MBA, Chairman of the Employer Brand Institute, shares his views on the trends he sees emerging globally in employer branding.

by Jo Brickell, posted 11 March 2009

download (pdf 116k)

Global Indicator - Focus on India

Insight to India: Growing opportunities and new challenges - an overview of the Indian employment market.

by Jo Brickell, posted 11 March 2009

download (pdf 120k)

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Useful References

  • ThirtyThreeOur sister company, and (in our opinion), the best recruitment and employee communications agency in the business.
  • OneAgentJoint venture between leading independent agencies in the US, Europe and Australia.
  • CIPD Online SurveysUseful surveys and reports from the CIPD providing analysis of current topical issues as well as general people management and development issues.
  • Market Research SocietyMarket Research Society site containing articles on topics such as demographic research and innovative methodologies.
  • Equality and Human Rights CommissionExpertise and resources to provide equality and tackle discrimination in relation to gender, gender reassignment, disability, sexual orientation, religion or belief, age and race and to promote human rights.
  • Personnel Today review of 'Your Employer Brand'Review of Brett Minchington’s (MBA) of Collective Learning Australia book entitled Your Employer Brand – published 2006.
  • Independent review of 'The Employer Brand'Review of ‘The Employer Brand’ by Simon Barrow and Richard Mosley. First published in 2005.
  • Personnel Today article on 'business superbrands'Survey links the strength of an organisation's brand to the performance of its employees - BMRB research among ‘business superbrands’ undertaken in 2005.