topics include CSR, Diversity, Employer Branding, EVP Development
Providing an accurate and balanced take on a competitor employer's existing EVP is a comparatively time consuming exercise involving a wide range of information sources.
Recently, however, one corporate document has become increasingly significant in bringing together a number of elements that help define an organisation's EVP as well as providing some independent measurement and validation - the corporate Sustainability Report.
Although the quality, content and validity of these reports can vary widely, many organisations lavish at least as much attention on them as they do on their Annual Reports.
Not only do they cover off the all important areas of how the organisation is working to reduce its impact on the environment and invest in the community, there are often significant sections on diversity, training and development, recruitment and retention and other employee-related topics.
Since these elements also tend to form part of an organisation's performance rating in a significant environmental tracking programme such as the Dow Jones Sustainability index, sustainability reports also provides some solid data for charting progress and comparison with other organisations.
I can see sustainability reports becoming increasingly influential in building and sustaining the perception that existing and potential employees have of an organisation in the future.