topics include Employer Value Proposition
That, of course, would depend on how you define ‘EVP’ or, to expound in full ‘Employer Value Proposition’ …although, you must have noticed that some individuals and organisations prefer to say ‘Employee Value Proposition’. What’s worrying about this is that both phrases seem to be used to mean the same thing. Which begs the questions that introduce this piece. There are lots of oft-cited definitions of Employer Brand and EVP, some academic, some practical; some tied inextricably to business goals, some more on the soft and fluffy side. To us, the Employer Value Proposition is the concise articulation of those elements of the Employer Brand that encapsulate the best of ‘what’s in it for you, here.’ The Employee Value Proposition is what the living and breathing individual chooses to select as important and pivotal in the decision-making process, from what is being offered. People are at once the same and oh, so different. They don’t sit comfortably packaged. Therefore they want a different combination of things. The Employer Brand is a 360 degree representation of ‘working here – warts and all’. And of course there are warts. (You’re fundamentally human aren’t you?) To pretend they don’t exist is deceitful. To be up front in acknowledging them is sensible, and where possible, to attempt to do something about them is equally so. Isn’t there an argument for saying it could be quite intelligent to recognise them within the articulation of your brand?