For several years now we have worked closely with independent communications businesses in Europe, India, China the US and Australia, which together form the OneAgent network.
In conjunction with CKR, our partner in San Francisco, we have recently opened a Peer Group Office to work with new and existing clients in the United States.
topics include Employer Brand, OneAgent, Research
Although the employer brand has not been a feature of business management for over 20 years as it has in the West, the concept of the employer brand was introduced into China in an already advanced state by US and European multinationals over a decade ago.
topics include Employment, Graduates, Higher Education
At the end of last year we launched a research project aimed at understanding how the downturn has affected graduates and students, their attitude towards career choices and how they think their time at university will help them in a competitive job market.
topics include Graduate employment, Higher Education, Tuition fees
One of the myths that helped to fuel the dramatic increase in university participation over the past decade was that a degree, any degree, was a passport to a highly paid job.
topics include Employability, Graduates, Higher Education, Tuition fees
Apart from the wanton violence and destruction which completely undermines their cause, one of the most worrying elements of the continuing student demonstrations against government proposals for university funding is the lack of knowledge that many protestors seem to have of what they are actually complaining about.
Unravelling the facts
topics include Graduate employment, university fees
Whether because of the potential for dramatically increased fees, the desire for enhanced accessibility, overwhelming demand, the number of unemployed graduates or concerns over the UK’s ability to compete globally, there is currently a considerable focus on the whole sphere of University education.
topics include
A few months ago at the CIPD awards, celebrity host Rufus Hound heralded a classified representative of Times Newspapers as being the last of a dying breed. However, recent survey results suggest that there may be life in the old dog yet,
topics include Employee Engagement, Employer Branding
We took part in the Employee Engagement and Employer Branding 2010 conference in London last week. It was well attended by interested people from many significant organisations across Europe and featured some very interesting case histories.
topics include Employer Branding
All too often employer branding is seen as a one-off exercise that has to be completed by a specific, although not necessarily related, date in the diary. Once the initial process of defining, articulating and communicating the Employer Value Proposition is complete, the box is ticked, the project team disburses to focus on the next item on the agenda and the employer brand is left to its own devices – often for far, far longer than another year.
topics include Employer Brand, Employment marketing, human resources
It was 20 years ago this October that Simon Barrow, then Chief Executive of sadly-no-longer-with-us Charles Barker Human Resources, first presented the concept of the employer brand at the CIPD conference in Harrogate.